![chevy-campaign PITT PROUD Eighteen Pitt College of Business Administration (CBA) students are competing in the Chevrolet Campus Promotions Program, a nationwide marketing contest. ProsInMotion, a student-based advertising agency created for CBA’s Projects in Marketing course, launched the “Dare to Be Pitt Proud” campaign to promote four Chevrolet models: the Camaro, the Equinox, the Malibu, and the new 2011 Cruze. ProsInMotion is working to raise Chevy’s visibility by showing the cars and employing the “Dare to Be” slogan at a variety of campus events, including “Dare to Be Strong” for a breast cancer fundraiser and a “Dare to Be Smart” game show. This is the sixth year that CBA students have participated in a national marketing competition; Pitt has won three of them. Pictured with Chancellor Mark A. Nordenberg (standing, center) are senior marketing majors (sitting, from left) Patrica Rose, Kristi DePaul, Lauren Smith, Jade Holtzinger, Michael Maten, and Thayer Heaton; (in the second row, from left) Stephen Yen, Tara Ogunde, Aleisha Ponko, Chancellor Nordenberg, Allison Coffey, Abigail Painter, Teresa Bresticker, and Michael McDermott; (and in the back row, from left) Christian Kratsas, Kere Frey, and Andrew Burke. Not pictured are senior marketing students Blake Clawson and Matthew Higgins and the faculty member overseeing the project, Robert Gilbert, a professor of business administration in CBA and the Joseph M. Katz Graduate School of Business.](/sites/default/files/images/chevy-campaign.jpg)
PITT PROUD Eighteen Pitt College of Business Administration (CBA) students are competing in the Chevrolet Campus Promotions Program, a nationwide marketing contest. ProsInMotion, a student-based advertising agency created for CBA’s Projects in Marketing course, launched the “Dare to Be Pitt Proud” campaign to promote four Chevrolet models: the Camaro, the Equinox, the Malibu, and the new 2011 Cruze. ProsInMotion is working to raise Chevy’s visibility by showing the cars and employing the “Dare to Be” slogan at a variety of campus events, including “Dare to Be Strong” for a breast cancer fundraiser and a “Dare to Be Smart” game show. This is the sixth year that CBA students have participated in a national marketing competition; Pitt has won three of them. Pictured with Chancellor Mark A. Nordenberg (standing, center) are senior marketing majors (sitting, from left) Patrica Rose, Kristi DePaul, Lauren Smith, Jade Holtzinger, Michael Maten, and Thayer Heaton; (in the second row, from left) Stephen Yen, Tara Ogunde, Aleisha Ponko, Chancellor Nordenberg, Allison Coffey, Abigail Painter, Teresa Bresticker, and Michael McDermott; (and in the back row, from left) Christian Kratsas, Kere Frey, and Andrew Burke. Not pictured are senior marketing students Blake Clawson and Matthew Higgins and the faculty member overseeing the project, Robert Gilbert, a professor of business administration in CBA and the Joseph M. Katz Graduate School of Business.